Digital marketing is the marketing of products or services using online tools like Social Media, Search engine Optimization and Email Marketing. Digital marketing channels are tools based on the internet that can create, accumulate and increase product value from business owner to the end consumer by digital networks.
Digital marketing development since the 1990s and 2000s changed the way market and businesses use technology for promotion. As digital platforms are incorporated into marketing strategy and everyday life, and as people use digital tools like mobiles instead of visiting shops ,digital marketing campaigns are becoming more popular and effective.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more popular in our proven technology.
In fact, digital marketing now extends to non-Internet channels that provide digital content, such as mobile phones (SMS and MMS), callback, and on-hold mobile content . In short, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another term for the marketing methods mentioned above, which strictly occur online.