Websites are generated on the fly and use server-side technology to generate webpages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalogue or to summarise numeric information, others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.
In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static pages, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.
No matter how much thought and effort you put into website strategy, user experience, or design, if your site doesn’t function correctly, customers and prospects will stay away. And in the long run, a poor website demands more effort from your own team and may be more difficult to update, change, or use.
So what should you be looking for in a web development partner? Obviously, development talent and experience are all-important. However, a true partner must also quickly identify business requirements, communicate clearly and transparently, and have a tried-and-tested process that’s robust from planning to QA.